What’s Kindred

Kindred is characterized by a revival of craftsmanship serving to keep communities, heritage, and history alive. From these concepts, self-sufficiency develops and fosters resilience in the face of technological and political uncertainty.

Why Are We Kindred ?

Just as the Industrial Revolution sparked the Arts and Crafts movement in response to mass production, the current AI-driven technological revolution is triggering a similar reaction. A growing appreciation for traditional craftsmanship, connection to a state of naturality, and human touch in design allows for a resurgence of community and self-sufficiency. Likewise, economic factors, including tariffs, along with environmental concerns, serve to reinforce a more conscious consumer mindset, prioritizing durability and longevity.

Who is Kindred?

A wave of young creatives turning away from a state of disconnection and disillusionment, seeking inspiration and comfort through traditional analog ways of living and finding creativity in cultural heritage.

Where is Kindred?

This trend emerges from the fringes, where tradition and modernity quietly and humbly intersect.

While it takes root in real spaces, forming within communities and demographics often overlooked, such as elders, farmers, rural or nomadic groups, it is the creatives that are adapting, preserving, and integrating elements of shared heritage into their work and ways of living. These innovators seek wisdom from those who have never chased trends, embracing a slower, more intentional existence while discovering new ways to understand humanity and themselves.

Our capstone photo shoot explores themes of displacement, longing, and the pull of home and community. Set during the transition from winter to spring on an isolated island, our narrative unfolds across different settings: a nostalgic home, a windswept beach, and a lonely maritime forest. These locations create a dialogue between the eerie solitude of isolation and the comforting familiarity of nature and a sense of “home.”

By meticulous styling, which highlights a connection between the past and present, our vision was to create a tangible and visceral connection to one’s heritage. All garments and accessories

The TeaM

CREDITS

Creative & Art Direction
Kaiden Cracknell, Zinedine Delice, and Andrew Sherburne

Copywriting and Research
Kaiden Cracknell, Zinedine Delice, and Andrew Sherburne

Styling
Kaiden Cracknell, Zinedine Delice, and Andrew Sherburne

Graphic Design
Kaiden Cracknell and Andrew Sherburne

Photography
Kaiden Cracknell and Zinedine Delice
Assisted by Andrew Sherburne


Image Post-Processing
Kaiden Cracknell and Zinedine Delice

Production Coordinator
Andrew Sherburne

Talent
Solana Saffen

Special Thanks
Christine Selleck
Glenn Sokoli
Rebecca Luke
Salter House
Seven Wonders Collective

Maureen Cracknell
Shelly Delice

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Motherland